Rank on Google.
Show Up in AI.
Own Your Category.
We build compounding organic growth for eCommerce brands — technical SEO, content strategy, and AI search optimisation that drives buyers who are already searching for what you sell.
The Search Landscape Has Changed
Two major channels. Most brands are underinvested in both. We fix that.
Google Still Drives 50%+ of eCommerce Traffic
Most brands pour their entire budget into paid ads and ignore the channel that delivers more than half their potential customers. SEO isn't dead — it's the most under-invested channel in eCommerce right now.
- Organic traffic has zero ongoing cost-per-click
- SEO traffic compounds month over month
- Top rankings = authority & trust signals
- Your competitors' SEO rankings are beatable
AI is the New Search — and Most Brands Are Invisible
ChatGPT, Perplexity, and Google's AI Overviews are becoming the first stop for high-intent product research. Buyers ask AI for recommendations — and specific brands get cited. If that's not you, you're losing sales you don't even know about.
- AI tools now influence buying decisions pre-search
- Brands optimised for AI get cited as recommendations
- Early movers in AEO will own categories
- AI search is growing 40%+ YoY — and accelerating
Every Layer of Organic Growth, Covered
Six interconnected SEO disciplines, delivered as one unified strategy. No siloed specialists — one team that owns the full picture.
Technical SEO
The foundation everything else depends on. We audit and fix every technical issue that's holding your rankings back.
- Full crawlability & indexation audit
- Core Web Vitals & page speed fixes
- Site architecture & URL structure
- Schema markup implementation
- Canonical tags & duplicate content
On-Page Optimisation
Maximising the ranking power of every page you already have — without rewriting everything from scratch.
- Keyword mapping & intent alignment
- Title & meta description optimisation
- Heading hierarchy & keyword placement
- Internal linking strategy
- Content gap analysis & refreshes
Category & Collection SEO
Category pages are eCommerce's biggest SEO opportunity. Most stores waste them. We don't.
- Long-form category descriptions
- Faceted navigation & filtering strategy
- Collection page schema markup
- Canonical & pagination handling
- Sub-category architecture planning
Content & Blog Strategy
Topical authority is the new SEO moat. We build it systematically with content that ranks and converts.
- Keyword-driven topic cluster planning
- Buyer-intent FAQ & comparison content
- Full blog writing, editing & publishing
- Product & collection page copy
- Content refresh calendar for old posts
Link Building
High-quality backlinks remain one of Google's strongest ranking signals. We build them the right way — no shortcuts.
- White-hat digital PR outreach
- Supplier & partner link acquisition
- Niche directory & editorial listings
- Broken link reclamation
- Brand mention & unlinked citation cleanup
AI Search Optimisation
The newest and fastest-growing search channel. We optimise your brand to appear in AI-generated answers and recommendations.
- Structured content for AI citation
- Entity & topical authority building
- FAQ & How-To schema for AI answers
- AI brand mention monitoring
- AEO & GEO strategy implementation
The Brands That Win AI Search in 2025 Will Own the Next Decade
ChatGPT, Perplexity, and Google's AI Overviews are becoming the first stop for high-intent product research. When a buyer asks "what's the best protein powder for muscle building?" — AI answers with specific brand recommendations. If that's not you, you're invisible to a growing segment of your market.
We were optimising for AI search before most agencies had heard of it. We know how AI crawlers work, what signals they trust, and how to get your brand cited as the answer.
What We Do
- Structure content for AI citation
Format product, category, and blog content in the way AI crawlers prefer to cite — clear answers, structured data, direct statements.
- Build topical authority & entity recognition
Establish your brand as the definitive source in your niche through entity-based content and consistent brand signals across the web.
- Implement AI-optimised schema markup
FAQ schema, HowTo schema, Product schema — the structured data that makes AI models choose your content over competitors'.
- Monitor AI search brand visibility
Track when and how AI tools mention your brand across ChatGPT, Perplexity, and Google AI Overviews — and systematically improve it.
- Reverse-engineer competitor AI citations
Analyse why competitors are being cited in AI answers and systematically create stronger, more authoritative alternatives.
How We Deliver SEO Every Month
SEO isn't a one-time project — it's a continuous process of auditing, fixing, building, and reporting. Here's what we do month after month.
Audit
Technical sweep, keyword movement tracking, competitor change analysis, and new opportunity identification across your entire domain.
Prioritise
Stack-rank all fixes and opportunities by impact vs effort. We focus on the 20% of actions that drive 80% of the results — no busy work.
Execute
On-page fixes, new content live, outreach emails sent, technical implementations done, schema updates pushed. Actual work, measurable output.
Report
Clear monthly report: rankings moved, traffic gained, conversions from organic, and next month's focus. No jargon — just results that matter to your revenue.
A Realistic SEO Timeline
SEO is a compound investment. Here's what clients typically experience working with us — no false promises, no vanity timelines.
Foundation & Fixes
Full technical audit complete. All critical errors fixed. GA4, Search Console, and rank tracking configured. Keyword baseline established. First content briefs written and first articles published.
First Signals of Growth
Initial keyword movements visible in Search Console. New content indexed and beginning to rank. Crawl errors resolved. Category pages refreshed. Link outreach pipeline active with first links acquired.
Measurable Organic Revenue
Category pages hitting page 1 for target keywords. Organic traffic up 30–50% vs baseline (typical). Revenue from organic channel clearly attributable. AI search mentions beginning to appear. Compound growth accelerating.
Organic is a Primary Channel
Topical authority established in your niche. 5–10 keywords in top 3 positions. Organic becoming a primary revenue channel. AI tools citing your brand in relevant searches. The investment is compounding — and pulling further ahead of competitors every month.
Tools & Platforms We Use
Questions About SEO & AI Search
Typically 3–6 months to see measurable ranking improvements, and 6–12 months to see significant organic traffic growth. This isn't a flaw — it's how compounding works. The brands that start now will have an insurmountable organic advantage over competitors who wait. Month 1 isn't exciting. Month 12 is extraordinary.
We handle everything — keyword research, content briefs, writing, editing, SEO formatting, and publishing directly to your Shopify blog. You review and approve each piece before it goes live. If you have an in-house team who wants to write, we can provide keyword briefs and SEO guidelines instead.
Yes — and they reinforce each other. Paid ads data tells us which keywords actually convert at the highest rate, so we prioritise those for SEO. Ranking organically for your paid keywords also reduces your cost-per-click over time. Brands running both SEO and paid ads with us typically see 30–40% better blended efficiency.
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are strategies for optimising your content to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google's AI Overviews. When a user asks an AI tool "what's the best [your product category]?", we want your brand to be the recommended answer. It involves structured content, entity authority, FAQ schema, and brand visibility signals.
We track and report on: keyword rankings (position, movement, and clicks), organic sessions and users, organic revenue in GA4, click-through rates from Search Console, Core Web Vitals, and AI search brand mentions. Monthly reports are clear, non-jargony documents with commentary on what moved, why it moved, and what we're focusing on next month.
Absolutely. We always start with a full audit of what's already been done — what's working, what's wasted, and what needs fixing. We build on what works and fix what doesn't. We've inherited setups from other agencies, in-house teams, and freelancers many times. A clean handover and a shared history of the site's SEO is helpful but not required.