Paid Ads That Scale,
Not Just Spend
Meta, Google & TikTok ads managed by specialists who live and breathe ROAS. We don't just run ads — we build profitable customer acquisition engines that compound as you scale.
Three Platforms. One Unified Strategy.
We don't run isolated campaigns. Every platform works together in a coordinated acquisition funnel designed to maximise total ROAS.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns — from awareness to retargeting. We manage creative strategy, audience segmentation, bidding, and scaling decisions on a daily basis.
- Prospecting & retargeting campaigns
- Advantage+ Shopping Campaigns (ASC)
- Creative testing framework (UGC, static, video)
- Catalogue ads & Dynamic Product Ads
Google Ads (Shopping, Search & PMax)
From Google Shopping to Performance Max — we capture high-intent buyers at the moment they're ready to purchase. Keyword strategy, bid management, and feed optimisation included.
- Performance Max campaigns
- Google Shopping feed optimisation
- Brand & non-brand Search campaigns
- YouTube remarketing & Display
TikTok Ads
TikTok is the fastest-growing D2C acquisition channel in India. We manage creative production briefs, audience strategy, and campaign structure to unlock TikTok's algorithmic advantage.
- In-Feed ads & TopView campaigns
- TikTok Shop integration & catalogue
- UGC creative briefs & hooks strategy
- Spark Ads & influencer whitelisting
Creative Strategy & Production
The ads are only as good as the creative. We develop data-backed creative briefs, hooks testing frameworks, and weekly creative refreshes to keep ROAS from declining as budgets scale.
- Weekly creative brief & hook testing
- Ad copy frameworks (pain, gain, fear, curiosity)
- UGC sourcing & creator brief strategy
- Creative performance analytics & iteration
From Audit to Profitable Scale in 30 Days
A structured onboarding that gets accounts optimised fast — then a weekly growth rhythm that compounds results month after month.
Full Account Audit
We dig into your existing ad accounts, attribution setup, pixel health, and historical data to identify exactly where revenue is leaking and where the growth levers are.
Strategy & Structure
Campaign architecture, audience mapping, funnel design, creative brief, and KPI targets — all aligned with your margin profile, not just your revenue goals.
Launch & Test
Campaigns live. We run structured creative tests, audience A/B tests, and bid strategy experiments. The first 4 weeks are about finding what works at low cost.
Scale Winners
We double down on winning creative and audiences, increase budgets systematically, and expand to new platforms. Weekly reviews keep every rupee accountable.
Everything in Your Growth Mandate
No nickel-and-diming. Every performance marketing retainer includes a complete set of deliverables.
Campaign Management
- Daily account monitoring & optimisation
- Bid management & budget pacing
- Audience expansion & exclusions
- Landing page CRO recommendations
- Cross-platform attribution management
Creative Strategy
- Weekly creative brief & hook testing
- Ad copy variations (5–10 per batch)
- Creative performance analysis
- UGC sourcing & brief writing
- Seasonal campaign creative strategy
Reporting & Insights
- Weekly performance summary (every Monday)
- Monthly deep-dive strategy report
- Real-time dashboard access
- Attribution analysis (GA4 + Meta + Triple Whale)
- Monthly strategy call with your account lead
Tracking & Attribution
- Meta Pixel + Conversions API (server-side)
- Google Analytics 4 event tracking
- Google Tag Manager setup & management
- Triple Whale / Northbeam integration
- UTM structure & cross-channel attribution
ROAS-Obsessed. Data-Driven.
We Optimise for Profit, Not Spend
We ask for your margin data, not just your revenue targets. Every scaling decision is made against your contribution margin so you never scale at a loss.
No Long-Term Lock-Ins
We operate on 3-month rolling commitments. Our retention comes from performance — not contracts. If results don't come, you're free to walk. They always do.
Senior Media Buyers on Every Account
Your account is managed by experienced media buyers — not juniors following SOPs. They've managed ₹10Cr+ in ad spend and know how to navigate platform volatility.
Common Questions About Performance Marketing
We typically work with brands spending a minimum of ₹1.5–2L per month in ad spend (across all platforms). Below that, the testing cycles are too slow to optimise effectively. If you're below that range, we can advise on how to get there first.
Our fee structure is a flat monthly retainer, not a percentage of ad spend. This means we have no incentive to inflate your budget — our only incentive is to improve ROAS so you want to spend more. Full fee transparency before we start.
With an existing account and data, we typically see measurable improvement within 2–4 weeks. For new accounts with no pixel data, Month 1 is the learning phase. Most clients see significant results by Month 2. We set clear KPI targets before we start so expectations are aligned.
We provide creative strategy, briefs, and direction — and we work with your existing creative team or UGC creators. We don't have an in-house video production studio, but we can connect you with vetted creators and guide the entire production brief.
Either — and we're happy with both. If you have an existing account with pixel history and data, that's a significant advantage and we'll audit and restructure it. If you're starting fresh, we build the ideal account architecture from day one.