Turn One-Time Buyers
into Loyal Customers
Klaviyo email flows, campaign calendars, and SMS strategies that generate revenue on autopilot. We build retention systems that reduce your dependence on paid ads — and make every new customer worth more over their lifetime.
A Complete Retention Engine
From foundational automation flows to advanced segmentation strategies — we build everything a growing eCommerce brand needs to keep customers coming back.
Core Klaviyo Flows
The foundational automation flows every eCommerce brand needs — designed with strong copy, brand design, and optimised send timing to maximise revenue per email.
- Welcome series (5-email sequence)
- Abandoned cart & browse abandonment
- Post-purchase & thank you sequence
- Win-back & sunset flows
Monthly Campaign Calendar
Consistent, well-timed sends are what separate brands that drive 15% email revenue from brands that drive 40%. We plan, write, design, and send your campaigns every month.
- Monthly content & promo calendar
- 8–12 campaigns per month (sent & A/B tested)
- Festival, seasonal & product launch sends
- Segment-specific campaigns by purchase history
SMS Marketing
SMS has 98% open rates and converts 3–5× higher than email for urgent messages. We integrate SMS with your Klaviyo flows and campaigns to create a full omnichannel retention experience.
- SMS opt-in & list growth strategy
- Compliance setup (DND, opt-out handling)
- SMS flows (cart, order updates, win-back)
- SMS campaigns for launches & flash sales
Segmentation & List Health
Sending to the wrong people destroys deliverability and wastes budget. We build intelligent RFM segments and maintain your list health so your emails land in inboxes, not spam folders.
- RFM segmentation (Recency, Frequency, Monetary)
- VIP, at-risk & lapsed customer segments
- List cleaning & deliverability management
- Domain warmup & sender reputation management
From Audit to Revenue on Autopilot
A structured onboarding that gets your core flows live fast, then builds toward a full retention machine.
Klaviyo Audit
Full audit of your existing flows, campaigns, list health, deliverability metrics, and revenue attribution. We identify exactly how much email revenue you're leaving on the table.
Strategy & Design
Email template design (branded, dark-mode compatible), copy framework, segmentation strategy, and campaign calendar for Month 1 — all planned before we write a single subject line.
Core Flows Live
All foundational flows built and activated: welcome series, abandoned cart, post-purchase, and win-back. These alone typically drive 15–25% incremental revenue within 30 days.
Optimise & Expand
Monthly campaigns running, SMS integrated, A/B testing subject lines, send times, and segments. We track email revenue contribution and push toward the 30–40% benchmark every month.
Everything in Your Retention Retainer
Email Flows
- Welcome series (5 emails)
- Abandoned cart (3 emails + SMS)
- Browse abandonment
- Post-purchase sequence
- Win-back & sunset flow
Monthly Campaigns
- 8–12 campaigns per month
- Copywriting for every email
- Design using your brand template
- A/B testing (subject line, CTA, timing)
- Post-send analytics & learnings
Segmentation
- Full RFM segmentation build
- VIP, new buyer, & at-risk segments
- Engagement-based send lists
- List cleaning & deliverability monitoring
- Domain warmup if new sending domain
Reporting
- Monthly email revenue report
- Flow performance dashboard
- Open rate, CTR, & revenue per email
- LTV & repeat purchase tracking
- Monthly strategy call
Common Questions About Email Marketing
Not at all. We handle everything from Klaviyo account setup and Shopify integration to list migration (if you're on another ESP) and full technical configuration. We can also take over an existing account and optimise what's already there.
Even with a small list of 2,000–5,000 subscribers, the core flows (abandoned cart, welcome series) can drive meaningful revenue from day one. List growth is part of our strategy too — we'll help you grow your subscriber base while we optimise what you have.
We write everything — from flow copy to monthly campaign emails. You'll get a brand voice questionnaire at the start so we can match your tone. All copy goes through a review round before scheduling, so you always have final sign-off.
Industry benchmarks for well-managed email programs are 25–40% of total revenue for eCommerce brands. Most clients come to us with 5–10% email contribution — and we typically get them to 20–35% within 3–4 months. Results depend on list size, traffic volume, and product category.